The Law of Unpredictability ? Unless You Write Your Competitor's Plans, You Can't Predict the Future

http://aspenIbiz.blogspot.com Many marketing people include an assumption about the future in their marketing plans, suggests Mike Farrell with aspenIbiz. Read this short post as it explains that while many say America's big problem is the lack of being able to take the long view, without an assumption about the future, it could be difficult to be successful in the world that includes the Law of Unpredictability.

Source: http://www.articlesbase.com/marketing-tips-articles/the-law-of-unpredictability-unless-you-write-your-competitors-plans-you-cant-predict-the-future-4890818.html

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